Mars Mertens has in the past thirteen years closely experienced the developments in digital music exploitation from various perspectives.
Initially as International Digital Exploitation Manager for label/distributor [PIAS].
Later as advisor Digital Business Development for the Dutch Music Copyright Organisation Buma/Stemra where he was involved in licensing Music Services. Then as Business Development for fanfunding platform SellaBand. After SellaBand closed down, Mars was Music Manager for the biggest Dutch ISP/Cable company Ziggo leading their subscription service aside being involved in various Brand/Loyalty campaigns
In 2015 he moved to Brussels working for Music Publishing company Strictly Confidential as Director of Operations.
Currently Mars is working as an independent Consultant and Business Developer in the music licensing business and the Digital Distribution for artists environment.